02335nas a2200289   4500000000100000000000100001008004100002260007000043653002700113653001800140653002400158100001300182700001200195700001300207700001500220700001400235700001200249700001700261700001600278700001200294245011600306250000800422300001000430490000800440520158300448022001402031       2016                            d  c01/2016bSchlütersche Verlagsgesellschaft mbH & Co. KGaHannover10aherd health management10acommunication10aqualitative methods1 aK Jensen1 aT Scheu1 aP Do Duc1 aF Gundling1 aA Wichern1 aM Hemme1 aM Hoedemaker1 aW Wellbrock1 aA Campe00aUnderstanding barriers to following advice: Evaluation of an advisory service from dairy farmers´ perspectives  a1/2  a72-810 v1293 aIn dairy herd health medicine, the success of consultation is sometimes limited as farmers do not always implement given advice. Therefore, the objective of this study was to evaluate a consultation performed during a study in the northwest of Germany and thereby to detect barriers that hinder farmers with long lasting problems in herd health from implementing veterinary advice. Six to twelve months after a non-recurring extensive herd health analysis and consultation, 38 farmers were interviewed by phone. Nearly all farmers were content with the farm visit, and 9% of the farmers stated that they had implemented at least some of the advice. This shows that farmers appreciated this service in general and were willing to follow advice. Even though the results cannot be generalized, factors that could be considered by advisors to improve the success of consultation were detected: Reasons as to why the advice was rejected were mostly related to farmers´ expectations. Implementing only some of the advice was caused by a lack of time, self-discipline, money, and a lacking farm successor. Factors that pleased farmers were friendliness of the study veterinarians, in-depth examinations, handling of cows, good advice and how well organized the farm visit was. Factors that displeased the farmers were usually indicated only by one farmer each. Other factors influencing the success of consultation were the teamwork with the practising veterinarian, the self-evaluation of the farmers and the desire of the farmers for a single reason for the herd health problems.  a0005-9366